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Trace SofaTAIT: Design Adam Goodrum
Refined luxury, alluring forms and sensory detail define Trace, the new outdoor lounge collection by Adam Goodrum. Synonymous with the warmth of the Australian outdoor lifestyle, Trace is contemporary, original and considered, exemplifying both Tait and Goodrum’s design aesthetic.
Defined by its dynamic play of materials, brave design detail and generous upholstery, the Trace collection is a new exploration of texture, colour and comfort. With an inspired depth, Goodrum’s fascination with generous forms, woven detail and repetitive engagement of materials manifests flawlessly throughout the collection.
The multi-faceted series, incorporating modular lounge settings and accessories, has a unique character that allows a versatility across a range of applications. Trace’s seating and lounge options comprise the Trace Sofa, Trace Armchair and Trace Modular while in perfect accompaniment, the collection further incorporates the Trace Coffee Tables, Trace Drinks Trolley and the future Trace Planter.
High performance and engineered to withstand harsh environmental conditions, Trace has been developed with expert craftsmanship, employing aluminium, stainless steel mesh, sustainable timbers and marbled porcelain materials. All the while, a focus on tactile forms and premium upholstery affirms its sumptuous quality.
Trace caters to architects, interior designers and design lovers seeking exceptional design and comfort with a versatility to suit a range of exterior and interior placements within residential and commercial contexts.
For further information please Contact Estilo Commercial.
PDF: Trace Sofa Product Specification Sheet
Trace Armchair, Trace Drinks Trolly, Trace Modular, Trace Coffee Tables
Design: Adam Goodrum
As one of Australia’s leading industrial designers, Adam Goodrum is world renowned for his design innovation and distinct Australian aesthetic. Focusing on furniture, product and interior design, Goodrum delivers progressively original, intelligent and award-winning collections, highly regarded for commercial and retail applications. Working with Tait, Goodrum has designed the iconic Volley and newly launched Trace collections, Element and Airliner.
Growing up in Perth, Goodrum’s interest in industrial design was first established at school to further materialise through his passion for art, maths and making. Goodrum subsequently relocated to Sydney to study a Bachelor of Industrial Design at the University of Technology (UTS), where a career in product design followed soon after.
Goodrum has received various prestigious accolades including the Sydney Morning Herald Young Designer of the Year Award, the Bombay Sapphire Design Award, Vogue x Alessi Design Prize, Indesign’s Luminary Award and Idea Awards Editor’s Medal. In 2015, Goodrum’s Unfolding installation notably won the NGV’s Riggs Design Prize.
Today, Goodrum is based from his studio in Sydney’s Waterloo where he works independently or with a small number of casual staff when the project requires. Goodrum is also a lecturer at the UTS within the Industrial Design department.
Goodrum’s unfaltering drive to create original design paired with an increasing demand from various manufacturers and design brands has resulted in Goodrum working with leading Australian firms including Tait, Cult and Dessein, with international clients including Cappellini, Alessi, Normann Copenhagen, Veuve Clicquot & Wallpaper*. Goodrum is also one of three founding members of the Australian research and design collective Broached Commissions, while his work continues to be published, showcased and collected globally.
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